Lessing Flynn

Ad Mavericks

September 6, 2012

Simpson College Wins 3rd Annual Lessing-Flynn Battle of the Brands

The following press release was issued this morning.

DES MOINES, IOWA (September 6, 2012) – Simpson College stands alone as champion of Lessing-Flynn Advertising’s Battle of the Brands. The contest, now in its third year, pitted 65 Iowa brands head-to-head in a March Madness-style bracket. Over the course of four weeks, fans of the brands determined who moved on by voting on each match-up, including the championship match that saw Simpson College triumph over Anderson Erickson Dairy.

By winning the 2012 event, Simpson College’s charity of choice, Children and Family Urban Ministries, will receive $5,000 worth of marketing support from Lessing-Flynn.

Executive Director of Marketing and Public Relations for Simpson College, Jill Johnson, attributed the victory to an extremely loyal alumni base that responded enthusiastically to the school’s efforts to drum up support. “Things really took off when we were matched up against our rival Central College in the second round,” Johnson said. “The whole campus was talking about it.”

Simpson College utilized multiple marketing tactics to garner votes, including social media platforms like Facebook and Twitter. In addition, email announcements were sent out to remind alumni, staff and students to vote.

“In our case, social media did what it was supposed to do,” said Johnson. “We posted the results and the voting links, and it really caught on with our supporters.” “The interest and growing voting numbers in the Battle of the Brands contest continue to amaze all of us at Lessing-Flynn,” said Lessing-Flynn President, Tom Flynn III. “Each year the winner of the contest has embraced the idea of marketing the contest to their brand advocates through multiple channels.”

Previous winners of Lessing-Flynn’s Battle of the Brands include The Iowa Clinic (2010) and The Principal Financial Group (2011).

En route to the championship, Simpson defeated: Des Moines University, Central College, Summerset Winery, VolunteerLocal, the Iowa State Fair and AE Dairy.

Simpson College:

For 151 years, Simpson College has been preparing students for their future success. With more than 80 majors and minors from which to choose, Simpson students receive one-on-one guidance from faculty members who treat them as academic partners. The college’s guaranteed internship program, its leadingedge curriculum and proximity to the Des Moines metro area distinguishes Simpson as one of the best values in higher education. The Evening, Weekend and Graduate program also features campuses in West Des Moines and Ankeny for the convenience of non-traditional students. Visit Simpson’s web site to learn more www.simpson.edu.

Lessing-Flynn Advertising:

Founded in 1907, Lessing-Flynn is one of the oldest advertising agencies in the U.S. Lessing-Flynn’s current marketing communications efforts can be seen in a broad base of industries, including manufacturing, agriculture, financial, healthcare and construction. More information about Lessing-Flynn can be found on the company’s website at www.lessingflynn.com, blog at www.admavericks.com, or via email at info@lessingflynn.com.

Click here to download the press release as a PDF.

For more information, please contact:

Jess Held Lessing-Flynn 3106 Ingersoll Avenue Des Moines, IA 50312 PH: 515-274-9271 FX: 515-274-9283 j.held (AT) lessingflynn (DOT) com

Pictured Above: (Left to right) John Byrd, Simpson College President, Emily Beckmann, 2009 Alumna and Project Manager at Lessing-Flynn and Tom Flynn, Lessing-Flynn President.

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