And the 2014 Brand Champion is… Scratch Cupcakery!

This is it, folks. After six weeks and thousands of votes, we have crowned a winner. We’d like to congratulate Scratch Cupcakery on dodging the competition to be named 2014 Brand Champion of the World (or Iowa at least).


Scratch drummed up support to knock out Casey’s General Store, Eatery A, Iowa Farm Bureau, Des Moines Arts Festival, Science Center of Iowa, and Anderson Erickson Dairy in the competition.

Along with bragging rights and a sweet trophy, Scratch receives $5,000 in marketing support from Lessing-Flynn to donate to a charity of their choice. They’ve chosen the Cystic Fibrosis Foundation of Iowa, as it’s an organization that supports a cause close to their hearts. The niece of a member of their management team was born with cystic fibrosis, and has been battling the life-threatening genetic disease for six years. You can read more about Abi’s story on Scratch’s Facebook Page. The Cystic Fibrosis Foundation’s efforts have doubled the life expectancy of children with cystic fibrosis in the past 30 years, and their research continues to make an impact.

Thanks to all the brands who participated in the 5th Annual Battle of the Brands!

Congratulations to all our 2014 competitors (in alphabetical order): 515 BreweryAdventurelandAnderson Erickson DairyAIB College of BusinessAPC Functional ProteinsBlue Ribbon Bacon FestivalBob Brown ChevyBoesen the FloristCasey’s General StoreConfluence BrewingDARTDee ZeeDes Moines Art CenterDes Moines Arts FestivalDes Moines Business RecordDes Moines Derby DamesDes Moines MenaceDewey FordDiamond VogelDM JuiceEarl May Nursery and Garden CenterEatery AEMC InsuranceFarewayFirestone Farm TiresFlexsteelGateway MarketGrinnell MutualHagie ManufacturingHomemakersHoyt Sherman PlaceIowa BarnstormersIowa Farm BureauIowa Farmer TodayIowa LotteryIowa State UniversityIowa WildJethro’s BBQ,  Latham Hi-Tech SeedsMaloMercy Medical CenterMerle Hay MallNitefall on the RiverOutcomesMTMPrairie MeadowsRuan TransportationScience Center of IowaScratch CupcakerySmallcakesSmokey D’sSt. Ambrose UniversityStine SeedSuccessful FarmingSukup ManufacturingTrans Ova GeneticsUnity Point HealthUniversity of IowaValley JunctionWhitfield and Eddy P.L.C.WinfieldWinnebagoWolfe Eye ClinicWorld Food Prize, and Wright Outdoor Solutions.