May 23, 2014
Telling the story of your brand comes in many forms – public relations, media, interactive – but your business environment also tells an important story. Thoughtfully branding your environment is a powerful way to engage employees, visitors and customers by providing a unique experience.
Successful branding is about more than what your customer pays for. It’s about invoking the feelings and experience that people associate with your company. Your brand environment is a three dimensional opportunity for your audience to experience your culture, values and the promises you make.
When looking at a space, whether offices, atriums or tradeshows, every detail should be taken into consideration. Consider everything from space planning, design, furniture and lighting to key messaging to engage the senses of your audience and create your brand experience.
Here is a quick look at a few environments we have helped develop this past year.
Vermeer Corporation Atrium
A 48’ experiential timeline wall in the main lobby of the Vermeer corporate offices that brings to life the company’s rich history, culture and values as well as their brand promise for the future.
Lessing-Flynn Office Remodel
New design that honors the rich 107-year history of the company in a modern way. Highlights include vivid color, key positioning of company core values for all guests to see and a custom conference room table constructed by local metal artist.
Kinze Manufacturing National Farm Machinery Show Booth
New booth design to highlight the launch of the 4900 Series Planter. Spacious booth layout featuring a double deck structure for private meetings and to house the promotional store. Backlit signage towers to grab attention from attendees walking through the expo center.