Lessing Flynn

Posts by Joe Winn

Posted on 08/01/2014 at 08:15 AM by Joe Winn

Connor T. Flynn – professor emeritus of Lessing-Flynn – has been writing ads for nearly five decades in whic...

Categories: Copywriting, Storytelling

Tagged As: copywriting

Posted on 03/05/2014 at 12:00 AM by Joe Winn

Last June, the Lessing-Flynn team received some sweet news: Vermeer Corporation, a long-time client-partner, had re...

Posted on 06/04/2013 at 12:38 AM by Joe Winn

At Lessing-Flynn, we consider ourselves to be storytellers. Sure, other labels apply: marketers, Ad Mavericks, account m...

Posted on 10/26/2012 at 01:45 AM by Joe Winn

In his widely acclaimed book The Empty Box Theory: Why Marketers are Better Off Doing Nothing than Creating a Space for...

Posted on 06/29/2012 at 10:13 AM by Joe Winn

There has been some internal pressure lately from the powers that be to compose a blog post. By internal pressure, I mea...

Tagged As: ROI, SEO

Posted on 04/13/2012 at 10:30 AM by Joe Winn

If you've ever met a Michigan man, you know they're among the most pretentious and snobbish college football fans on the...

Tagged As: twitter

Posted on 02/23/2012 at 09:20 AM by Joe Winn

Lion King. The number of lives it has helped shape, we can only begin to wonder. It is a story of life given and taken,...

Tagged As: Marketing

Posted on 01/09/2012 at 11:04 AM by Joe Winn

BTC Capital Management – a wealth management firm owned by Bankers Trust Company – aims to reach a unique audience: high...

Posted on 12/15/2011 at 01:13 PM by Joe Winn

Someone more noteworthy than myself once said the best defense strategy you can employ in the event of a zombie outbreak...

Categories: Online Marketing

Tagged As: Marketing, website

Posted on 09/28/2011 at 08:05 AM by Joe Winn

My wife – Aaron Rodgers bless her heart – struggles mightily with loading the dishwasher. Many things she is skilled at....
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