Battle of the Brands Crowns a Champion

Congratulations to Lessing-Flynn’s Battle of the Brands Champ, The Principal Financial Group. Principal won over Jethro’s with 84.1% of the vote. Based on the traffic stats we see on our end, it looks like The Principal pulled off an integrated marketing campaign on their way to victory. Using social media platforms like Facebook and Twitter and harnessing the power of their employees through their intranet, Eddie and Principal truly had an edge.screen-shot-2011-08-16-at-2-59-58-pm

Please give a virtual round of applause to Jethro’s who played the role of Cinderella throughout the tournament but just came up short. We think if you are feeling “blue” over their loss to Principal, pretty much anything on the Jethro’s menu is bound to cheer you up.

Thoughout the LFBOTB, we received a record number of votes and set new traffic records on this blog. We’d like to thank everyone who participated in this contest, because without your passion for Iowa brands, we wouldn’t have this story to tell.

The second edition of Battle of the Brands has been a great experience for all of us at Lessing-Flynn and we look forward to doing it again next year. Plans will include another tech startup division (with a Silicon Prairie News selection show) as well as a locally owned/mom&pop region. And, let us know who you think is worthy of Battle of the Brands consideration? What brands should we include next year? Please let us know.

Thanks from all of us at Lessing-Flynn.

And in case you missed the kick-off, we think this merits one more watch…