Battle of the Brands: Housekeeping

We designed the polls for the Battle of the Brands so that people could only vote for each brand one time. Granted, you could use a different computer or your phone to vote more than once. By setting the polls up in this fashion, the survey does not count votes made by people on the “same network.” Our main goal was one vote per person to avoid people trying to stuff the ballot box with multiple votes. This is a democracy, not the MLB All Star Game voting. Here is the option provided by Twtpoll:


I bring this up because an Iowa company posted a link to our blog on what we can loosely call an internal company intranet. We are thrilled that this company wanted to win their match-up and went through the steps to get this done by empowering their employees to vote. We are equally thrilled that this company generated over 1,100 site visits yesterday.

The problem is that the traffic doesn’t match the overall number of votes we are receiving. We can only assume that this company is not getting the full vote count because they are on the “same network.” That being said, we still expect this company to win in their first round match-up so it doesn’t seem to have impacted the end result.

In round two and beyond, all surveys will allow voters to see the results in real time. This will allow people to have a better idea if their vote made it through and what they need to do to try to win. We should have done this from the beginning.

We are bringing this to your attention because we believe in getting in front of any potential issues by being honest and transparent in our efforts. Ultimately, the rules of round one were the same for everyone so there should not be any “fairness” issues.

If you have any questions, please post them on the comments section below.

If you have a technology solution that solves this quirk for next year, we’d love to hear from you!


-Ad Mavericks