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Making Bank Iowa’s Brand Soar

When a brand is getting stale or outdated, we often rush to the solution of a complete rebrand. It sounds fun, right? New logo, fresh colors, renewed energy.   WHAT IT TAKES TO REBRAND For those of us who have
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2018 MARKETING STUNTS THAT ACTUALLY WORKED

Creating “buzz” with a marketing stunt is a tale as old as time. During 2018 there have been many marketing stunts, but only a few worth remembering. Let’s take a look at some of the most successful ones that have occurred this year.

TRADE SHOWS: MORE THAN JUST GIVEAWAYS

Most companies spend the bulk of their budget on travel expenses and display items. But, there are so many new cost-efficient tactics that can be employed to optimize your brand’s presence!

Case Study: Biofuels Mobile Education Trailer

Find out how Lessing-Flynn worked as a strategic partner with Golden Grain Energy and several other sponsors to create a Biofuels Mobile Education Trailer which now travels the state of Iowa educating the public about ethanol production.

Case Study: National Pork Board’s #RealPigFarming Campaign

In the last decade, food production has come under attack from groups opposing animal agriculture. Recognizing this potentially volatile situation, the National Pork Board sought a way to educate consumers and dispel myths. See our solution.

Case Study: E-15 is So “Super Duper”

Iowa Corn, the state association for our local corn production industry, needed a way to show the benefits of E-15. See how our “super duper” educational awareness campaign creatively exceeded expectations.

Case Study: America Goes Ham

What if food could make the world a better place? It can. And the food to do it is ham. Lessing-Flynn partnered with the National Pork Board to launch Hams Across America, a charitable campaign that has Americans giving and
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Make Way for Change: Facebook Updates its Algorithm

Over the past few years, Facebook has become a key component of many businesses’ marketing strategy. With over 2 billion users, Facebook makes it easy to reach key audiences at a low cost, but it’s about to become much more difficult.