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Get Yo’ Swag On: 2018 Edition

A year ago, I set out to find the hottest trends in promotional items and apparel – or “swag” as we like to call it at Lessing-Flynn — but, trends come and go and cooler, newer items take their place.
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Case Study: Let’s Address the Elephant in the Field

When you skim through agriculture magazines and websites, you’re inundated with imagery of fields, equipment or farmers in their “natural habitat.” For the grower audience consuming this content, these ads can become, to be honest, extremely boring. Lessing-Flynn worked with Apache Sprayers to execute the “Elephant in the Field” campaign ad to stand out — it is visually compelling and confronts the issue of compaction head on.

Millennials in the Business of Farming

Farmers continually focus on creating the resources that society needs every day to function, but what are their priorities as the entrepreneurs of agriculture? Our Millennial Farmer Research shows the up-and-coming generation is viewing their operations as businesses, not just
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