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AgCast: Cryptocurrencies & Agriculture

Cryptocurrencies are digital monetary units used for global transactions, and they’re already in use for some ag products. Learn how it could affect your agriculture business.

Get Yo’ Swag On: 2018 Edition

A year ago, I set out to find the hottest trends in promotional items and apparel – or “swag” as we like to call it at Lessing-Flynn — but, trends come and go and cooler, newer items take their place.

2018 Marketing Tools, Trends and Insights

With 2017 behind us, it’s interesting to look back on some of the things that will continue to impact marketing in 2018. Here are just a few tools, trends and insights we see continuing into the next year.   Voice/Audio

Case Study: Let’s Address the Elephant in the Field

When you skim through agriculture magazines and websites, you’re inundated with imagery of fields, equipment or farmers in their “natural habitat.” For the grower audience consuming this content, these ads can become, to be honest, extremely boring. Lessing-Flynn worked with Apache Sprayers to execute the “Elephant in the Field” campaign ad to stand out — it is visually compelling and confronts the issue of compaction head on.

Millennials in the Business of Farming

Farmers continually focus on creating the resources that society needs every day to function, but what are their priorities as the entrepreneurs of agriculture? Our Millennial Farmer Research shows the up-and-coming generation is viewing their operations as businesses, not just