Digital Download: Algorithm Updates, AdWords Additions, and Ranking Signal Remodels

Hello and welcome to the first in our new and improved Lessing-Flynn Digital Download! Every other week, we will be posting a new Digital Download chock full of the biggest news in the digital world hand-picked by the web, UX, SEO, SEM, social media, and digital design experts here at LF. So without further ado, here are the stories making waves in the digital marketing industry.

Google Updates Its Algorithm

Google shook search engine optimizers out there recently with the confirmation that it updated its core algorithm. In short, Google says to continue providing quality content on your site and you should be unaffected.

Learn more about Google’s core algorithm update from Search Engine Journal.

Getting Up to Speed

Speaking of algorithm updates, Google also announced what’s being called a “speed update” marking the first time page speed will be used as a ranking factor on mobile. Get ready for mobile-geddon!

SEJ has all the details on the need for mobile speed.

AdWords Assist

Google is also adding some shiny new features to AdWords to help out SEMs. Users will soon be able to add notes to charts just like in Google Analytics. Google will also replace the current Opportunities tab with Recommendations and give better optimization suggestions.

Get ready for the updates with this helpful nugget from Search Engine Land.

And There’s More

Google also told AdWords users earlier this month that they’ll be able to add custom columns to the platform back end. So next time you don’t find what you’re looking for, get creative and make it yourself!

Google teaches you everything you need to know here.

Summing It Up

Plenty of news from Google recently that’s sure to keep SEOs and SEMs busy for the foreseeable future. And we’ll have plenty more installments of Digital Download coming your way in the foreseeable future as well. So stay tuned for all the best insight from the best digital marketers around right here at Lessing-Flynn!

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