Google to Favor Mobile-Friendly Websites in Search Results

Last month, Google announced on their Webmaster Central Blog that they were going make some big changes in regards to mobile-friendly search results. Starting April 21, Google will update their search algorithm and include “mobile-friendliness as a ranking signal.” Google also noted that these changes will have a “significant impact” on how they pull and rank search results.


Why is Google doing this? Let’s face it…it’s 2015! Many people are using more than one device to find and access information. Moving forward, websites that are optimized for phones, tablets and desktops will have better rankings. Overall, this is a good thing for people who use Google as a search engine because they will find better results that will be optimized for the device they’re using. (Isn’t it really annoying when you do a Google search on your phone and you’re taken to a website that’s not mobile friendly?)

The big takeaway from all of this is that if your website is not mobile-friendly, you need to get it updated very soon. This statement is even truer if a lot of your traffic is coming from Google and from a mobile device. You could be at risk of dropping in the mobile search rankings.

Where do I start? First, check to see if your site is mobile-friendly by using the mobile-friendly test that Google has created. Second, reach out to me (Emily) at Lessing-Flynn to see what we can do to improve your website. We’ve updated a lot of websites to responsive design, which is mobile-friendly (like this site, this site and this site), and we’d be happy to update your site so it’s optimized for the new Google algorithm.