Digital Download: Instagram Imitates, Voice Coupons, and a Busy Week for Facebook

Welcome to the latest installment of Lessing-Flynn’s Digital Download – bringing you all of our favorite digital news from the past two weeks. And it’s been a very busy couple of weeks, especially for a certain social network. So without further ado, here are our top digital picks and a special bonus Facebook news addendum.

Instagram Imitation Game

Imitation is the sincerest form of flattery, right? Well, that’s probably what the people behind Instagram’s new Nametags would tell you. They look and act suspiciously like Snapchat’s Snapcodes and they’re currently in the testing phase.

See what they look like in this article from Adweek.

Bings Ads Gets a New Extension

Bing is adding a new text ad extension to help it catch up with Google. Bing now allows you to add pricing to text ads on both mobile and desktop. It’s currently available in the U.S. and will roll out worldwide soon.

Get more details on the new option from Search Engine Land.

Google Algorithm Update Focuses on Relevancy

As we first told you in one of our March installments of Digital Download, Google pushed out a core algorithm update early last month. We now know more about what it was. Google has confirmed it focused on relevancy, not quality.

To get all the details, including a video of the confirmation, check out this piece from Search Engine Journal.

Get Ready for Voice-Activated Coupons

It was only a matter of time until voice recognition became a marketing tool (as we’ve mentioned a few times before, like here and here). Google and Target have issued the first voice-activated coupon — $15 off an order placed on Google Express through Google Assistant. Is this the next big thing in B2C marketing?

Learn more about this potential game-changer on Adweek.

App Store Optimization

There’s so much time that goes into creating and maintaining an app that sometimes business forget to optimize the app for downloads. Thankfully, there are some great resources out there showing you how to do just that.

Get some tips from Supreme Media.

Up Your WordPress Plugin Game

We love WordPress here at LF and one great aspect that WordPress has to offer is the ability to add plugins to make adding web features easier. A feature most sites could benefit from is email integration – and there just happens to be a list of 10 prime plugins you should consider adding to up your email game.

Check out the full list on AccessPress.

Digital Download Bonus Featuring Facebook

Facebook Tightens Ads Rules

Facebook is testing new rules for political and issue-based ads in an effort to crack down on misleading ads and information. As part of the new rules, ads falling in those categories will require verification (including a physical address and government issued ID) and will run with a clear label defining it as a political ad.

There’s lots more on how this will work and when it will get pushed out over at Adweek.

Facebook News Feed Adds Context

In an effort to improve transparency around articles posted on its platform, Facebook has been testing a new news feed feature. Taking the form of a small “i” next to articles, clicking on it will give you a pop-up with information about the publisher, friends who shared it, or even warnings about accuracy. The feature will be rolling out to all users soon.

Adweek explains more and shows how it works in their article here.

Messenger Privacy Problems

Facebook CEO Mark Zuckerberg has confirmed the company scans the text and images people send each other through the platform’s messenger app. Zuckerberg says it’s meant to keep users from engaging in offensive behavior.

Read more about why Facebook tracks messages on AdAge.

Facebook Advertising In-Depth

Ever wondered how Facebook charges for advertising? Or what CPC, CPL, or CPV mean? It’s been in the news a lot recently and can get pretty confusing.

Catch up on your knowledge with this very helpful guide provided by Falcon.IO.

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