Lessing-Flynn Wins One for the Thumb

At Lessing-Flynn, we don’t get caught up in winning awards. After all, it’s pretty hard to help clients bring home the bacon when you’re focused on bringing home the hardware.


Then again, who are we kidding? When the work deserves awards, bring on the awards. If the judges genuinely feel our work is worthy of recognition, who are we to intervene? It’d be plain rude. Not to mention a disservice to the clients with whom we partnered to produce the work.

And that’s what this post is all about: The humble folks at Lessing-Flynn throwing humility to the wayside for a minute to gloat about some good news. The work we collaborated with clients to produce in 2011 earned five honors at the 2012 NOVA Awards, hosted by the Iowa Chapter of the American Marketing Association in May.

Lessing-Flynn won three Best of Category awards: Special Events (DSM: SUSHIBOMB II), Marketing Communications (Vermeer six-piece literature series) and Copywriting (LEAD Magazine). We also earned second place in the Public Relations category for our work on the Vermeer Forage Faceoff Campaign, and third place in the Black Hole category for a series of Iowa Corn t-shirt concepts that never saw the light of day.

Members of the audience chanted “One for the Thumb” when we accepted our fifth award of the night, and surprisingly enough, it was Lessing-Flynn President Tom Flynn who led the chant.

“It’s humbling any time you win an award, so for us to win five is somewhat overwhelming, especially considering there was a record number of submissions to the NOVA Awards this year,” Flynn said. “It’s a testament to the strong working relationships we have with our clients that we were able to stand out in such a deep and competitive field. It was a total team effort and we’re proud to share these awards with our clients.”

Judges based entry scores on three criteria: Strategy used for achieving the campaign objectives, Tactics involved in carrying out the strategy, and Results (triple weighted) achieved and measured.

Lessing-Flynn won the Special Events category for its work on DSM: SUSHIBOMB II, a Des Moines sushi festival sponsored and organized by the agency. Winning the award was particularly gratifying for project manager Emily Beckmann, who spearheaded key planning and promotional elements of the event, which raised $4,000 for the historic Salisbury House & Gardens in Des Moines.

“The award symbolizes the long hours and companywide creative efforts that went into organizing and promoting such a successful event,” said Beckmann. “It’s a great feeling to have raised money for a local non-profit organization, and to be recognized professionally for the event’s accomplishments.”

The six-piece literature series Lessing-Flynn helped produce for Vermeer Corporation won Best of Category for Marketing Communications. The series of brochures highlighted the feature benefits of Vermeer’s complete line of forage products.

LEAD Magazine – developed, designed and written by Lessing-Flynn for Bankers Trust Company’s wealth management firm, BTC Capital Management – won Best of Category for Copywriting.

“What’s really exciting is the awards were for work we did for clients in agriculture, financials services, and non-profit organizations,” said Flynn. “We consider ourselves to be storytellers. Our showing at the 2012 NOVA Awards shows our team has the versatility and creativity to tell compelling stories for clients from a variety of industries.”