Lessing-Flynn’s Battle of the Brands 2012 – Something to MOO about!

And now finally, the event that you have been waiting for all year, Lessing-Flynn is proud to announce the 2012 Battle of the Brands. It’s bigger, it’s better and it’s brandier than it’s ever been yet. (Yes, brandier is a word–you can do that in advertising).

This year’s Lessing-Flynn Battle of the Brands has a little bit of everything. 15 of the Sweet 16 Brands from last year return. Those brands include: AE DairyJohn Deere FinancialKCCIValley JunctionJethrosTasty TacosHy-Vee, University of IowaIowa Farm Bureau, Iowa State Fair, Kum & Go, Meredith, Dwolla, Volunteer Local, Shoplr and Tikly.

And as is now tradition, winning brands have been moved to the #LFBOTB Hall of Fame. Those brands include last year’s winner, The Principal Financial Group, and the 2010 winner, The Iowa Clinic.


Lessing-Flynn’s, Tom Flynn III presents the 2010 trophy to the Iowa Clinic. From left to right, Dr. Christina Taylor, Dr. Kevin Cunningham, Jessica Grant, Tom Flynn, Ed Brown, Amy Hilmes

We’re also bringing back the tech-startups with help from our friends at Silicon Prairie News. There will be eight tech-startups looking to not only advance, but to let you know about the great things they are working on.

The field is set and with a play-in game that includes local favorites G&L Clothing vs. Badowers. Voting for the play-in game begins July 9th with the field of 64 voting starting on July 11.

This year we’ll also be using this platform to support the winning brand’s charity. We’ll release more details on this as the field narrows.


Lessing-Flynn’s, Tom Flynn (right) presents the 2011 trophy to the Principal’s Larry Zimpleman and Mary O’Keefe

Click here to view the entire bracket.

Click here to view the voting schedule.

Be a part of Lessing-Flynn’s Battle of the Brands by visiting this Website, following us on Twitter (hashtags #LFBOTB #MOOday) and liking us on Facebook. Thanks for joining us, may the best Iowa brand win!

Oh, and if you want, you can watch that MOOday video just one more time.