Matchup Madness: 2013 Battle of the Brands Bracket

Now for what you’ve been anxiously awaiting… The Lessing-Flynn Brand Selection Committee is proud to announce the 4th annual Battle of the Brands bracket!

Here’s our take on the brand-vs-brand matchups:

WinField Solutions vs. Stine Seed – The field experts take on the seed experts as a rivalry grows.

AllSteel vs. HON – In a faceoff between furniture giants, only one finely crafted chair will be left standing.

American Equity vs. Aviva – When insurance companies collide, rest assured everyone’s fully covered.

screen-shot-2013-07-18-at-4-25-59-pm-1Blank Park Zoo vs. Des Moines Performing Arts – Animals against artists. Awesomeness will surely ensue.

Eby Trailers vs. Featherlite Trailers – No shame in being the trailing team in this matchup.

Greater Des Moines Partnership vs. Iowa Sports Foundation – Community partnership and amateur sportsmanship set sail.

Exile Brewing vs. Zombie Burger – Beer battles burger. Like best friends competing for one woman’s heart.

Fareway vs. Hy-Vee – This grocery rivalry goes up and down every aisle.

Iowa Pork Producers vs. Iowa Soybean Association – Paper covers rock and rock smashes scissors, but can soybeans get the best of bacon?

Anderson Erickson vs. Iowa State Fair – Deep fat fried Party Dip. Think about it.

Blue Bunny vs. Blue Ribbon Bacon Festival – Bacon-wrapped ice cream. Another scrumptious thought.

Grinnell Mutual vs. West Bank – Money can’t buy me love, but a good banking partner is the next best thing.

WebFilings vs. Businessolver – These two mean business and make businesses better, too.

Bike World vs. RAYGUN – It’s as easy as riding a t-shirt.

DMACC vs. Grandview University – A major showdown.

Farrell’s eXtreme Bodyshaping vs. Josephs Jewelers – Bodies carved from stone. Very nice and expensive stone.

DM Juice vs. WHO TV Channel 13 News – Did you know Ed Wilson prefers orange juice over pineapple juice?

Mercy Medical Center vs. Delta Dental – Oh mercy, mercy me. Oh, teeth ain’t what they used to be.

CenturyLink vs. Nationwide Agribusiness – Bundle all your high-speed chemical distribution needs.

Iowa Cubs vs. Des Moines Derby Dames – Root, root, root for the Cubbies, if they don’t win it’s a shame. For it’s one, two, three strikes you’re out when you mess with a Derby Dame!

Mediacom vs. MidAmerican Energy – The power to entertain or the power to, you know, use all your electrical appliances?

Diamond Vogel Paint vs. Flexsteel – If you’re gonna sit around watching the paint dry, you may as well do so in a ridiculously comfy chair.

Iowa Speedway vs. Downtown Des Moines Farmers’ Market – The fastest way to support local agriculture.

Iowa State University vs. The University of Iowa – Little bit of a rivalry here.

Casey’s General Store vs. Kum & Go – Pity the fuel not from either of these purveyors of the pump!

Valley Junction vs. East Village – Calling all specialty store shoppers.

Diamond Oil vs. Firestone Ag – Kick the tires and light the fires.

Templeton Rye vs. Mississippi River Distilling Company – In the battle of premium spirits, the best bottle is that which can be opened and enjoyed.

Wartburg College vs. Drake University – Put your hands together for Three Bulldog Knight!

Dice vs. DuPont Pioneer – The jobs hub for tech-savvy seeds.

Smokey Row Coffee Company vs. Gusto Pizza Company – The best part of waking up, is pizza in your cup.

Summerset Winery vs. Tassel Ridge Winery – It’s my party… and I can wine if I want to.

Round of 64 polls open Monday, July 22 at 9 a.m. at Want to know more about the 2013 #LFBOTB? Click here. And, if you’re a brand with skin-in-the-game, click here to pick up your competitor badge.

May the best brand WIN!