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4 Reasons to Consider Animation in 2017

I first realized motion graphics were becoming an important facet in graphic design during my senior year of high school. While applying to colleges, I came across a school that sent me a promo disc of their classes — “Motion
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Home is Where the Code Is — Part II

Welcome back for the second part of Home is Where the Code Is! In this two-part blog series, we’re answering the question: What goes into building a great site? We’re using the analogy of building a home from the ground
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Does Your Brand Have Swagger?

Believe it or not, in the 1980s, Apple’s biggest rival was not Microsoft or Dell or Google. It was IBM. Big Blue. The epitome of a large, progressive world-dominators. The kind of company that made you shudder if they decided
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Agriculture’s Huge Brand Opportunity

To say the agriculture industry has taken a lot of flack lately would be an understatement. Many of the recent jabs at the industry seem to be related to the process farmers use to grow their crops and raise their
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What Does Your Environment Say About Your Brand?

Telling the story of your brand comes in many forms – public relations, media, interactive – but your business environment also tells an important story. Thoughtfully branding your environment is a powerful way to engage employees, visitors and customers by
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Why Color Matters in Logo Design

Color is an immediate way to evoke an emotional response to a brand. As an art director at Lessing-Flynn, it’s my job to gauge that potential response through design, but there’s more too it than you might think. A brand
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Anti-Branding: Don’t Get Pink Slimed!

The “anti-food” crowd (you know, the ones who think we should all survive by eating dandelions from our back yards) have been creating the perfect undercurrent against the beef industry for several years. Movies like Food Inc. Secret tapes from
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Are you marketing a brand or a culture?

I think we would all easily agree that the function of most marketing departments within most companies is to manage and drive the following: Function of Most Marketing Departments.