Client Case Study on Event Marketing

We recently started working with TimberPine Nursery & Greenhouse located just 15 minutes west of West Des Moines. What started as an adventurous part-time hobby for Lisa Mitchell and her family in 1994 on their Madison County farm has since evolved into a central Iowa’s largest nursery. Unlike a typical garden center, TimberPine offers over 50,000 trees, shrubs, perennials and annuals.299_timberpine_logo

TimberPine has the resources, people and experience to meet virtually every need … from professional lawn care service to major residential or commercial design/construction landscape projects … with the best value possible for your money.

So how does TimberPine showcase their operation as more than a typical garden center, but rather a true destination experience?  They bring people in to see it first hand. On Saturday, May 9th, more than 20 Iowa artisans and businesses will also join TimberPine to inspire visitors with hundreds of garden art, craft and décor ideas, outdoor planning and furniture concepts, plus great-tasting Iowa-grown wines & foods, which will be served throughout the day.  Customers will walk away with a great experience for the entire family.

Why Event Marketing Works! When you are trying to connect with customers, face time is quality time. More and more brands are investing more time and resources in event marketing. Up-close and personal experiences have the power to engage consumers, create connections, build brand loyalty and drive sales.

Event marketing will weather the economic storm mainly due to the face-to-face advantage. Whether companies are looking at doing demonstrations, capturing leads or creating other customer interactions to drive sales, event marketing continues to gain relevance for marketers, particularly in terms of capturing customer data and ROI measurement.

You’re doing it right, TimberPine….see you on May 9th! Check them out online www.timberpine.com. I encourage you to check out their photo gallery and take a minute to sign up for the monthly newsletter.

Author: Jess Held