Our Story

Our founder, Paul Lessing, was either a brilliant visionary, or he was a little crazy when he opened the doors to the Lessing Advertising Company in 1907. In an era before the invention of today’s media; no radio, no television, not even offset printing, Lessing opened his business in Des Moines, a city whose population was only about 70,000 at the time.

Lessing was a storyteller. He understood that all great marketers have a story to tell that goes beyond the product or service they are selling. And, that by telling your story, you give someone one more reason to buy your product over a competitors'.

Lessing built the company with a client base that sold everything from egg incubators and tractor-powered washing machines to lightning rods, imported canaries and manure-resistant farm boots. And he helped create the story behind every one of them. To be honest, he was pretty darn good at it. 

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The Melting Pot

The Melting Pot was a newsletter published over 90 years ago by our founder Paul Lessing. You’ll find a lot of what Lessing had to say then is still true today.

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