According to the PewResearch Center, “34% of internet users go online mostly using their phones, and not using some other device such as a desktop or laptop computer.”
Let’s face it. The world is becoming more mobile as we speak. We’re in an age where smart phones and tablets are becoming our lifelines – “29% of cell owners describe their cell phone as ‘something they can’t imagine living without.’” [Source: Pew Research.]
Since many users are utilizing multiple devices with a range of screen sizes to view web content, it’s becoming more important for businesses to have a strong, consistent online presence. Enter, responsive website design.
Simply put, responsive web designs are designed to respond to the screen size (and other device characteristics) on which they are viewed. Whether it’s a 27-inch iMac, a tablet, or an android smart phone, with responsive web design, the site will have the same look and feel across all platforms.
4 Bonuses of Responsive Web Design
- Consistent usability – It’s easier to view and interact with a responsive site, since the design is responding to the particular screen size you are using. With a responsive site, you can say “good-bye” to that annoying two-finger zoom and left and right scrolling.
- Quick load time – Load time is reduced because the site doesn’t need to redirect to another page.
- Easier to update – Because responsive websites utilize only one source code, responsive websites are easier to update. No need to make the same update in multiple platforms.
- SEO benefits – Responsive websites have only one URL per page / piece of content. Therefore, there are no issues with duplicate content, which can be a big no-no for search engines like Google.
Want to take a look at a real responsive website? Visit our friends over at the Iowa Vein Center: www.iowaveincenter.com. We recently launched this new responsive website for the Iowa Vein Center and they’re pleased how it turned out!