Game-Changing Business Ideas Need Game-Changing Marketing Ideas

You’ve got a great business idea.  An idea that will change the way people think about a whole industry (if you’re in Des Moines, think Dwolla or SmartyPig).  How do you make sure people see it and understand it?  Well, in France, a company was trying to convince people to rent cars on a long term basis rather than buying them.  How did they get their point across in a market that is built around owning your car?  Check this out:

We preach a lot around here about the importance of integrating your marketing efforts around a big idea and extending it with both traditional and social media.  Not only is this a great, attention-demanding approach, it also lends itself to leveraging both traditional and social media – extending the messaging and exposing the concept to more people without a lot of additional expense.