Leadership Brand: Not your typical leadership book!

There are no doubt an abundance of leadership books out there.  All of which challenge us to develop our talents, hire the right people, engage your team, inspire others to take action, and so on.  This book is different. Leadership Brand concentrates on leadership as a company endeavor, not as individual growth.download

Bottom line, if you are interested in leadership development or the brand of your organization, this book should be in your briefcase.

Dave Ulrich and Norm Smallwood, co-founders of The RBL Group, explain the concept of “leadership brand” as “the identity of the firm in the mind of customers made real to employees because of customer-centric leadership behaviors.”  Do the leaders of your company embody the promises you make to your customers? If so, your organization has a “leadership brand” or values and a culture that sets your leaders apart and differentiates your organization in the eye of the customer.

This book is truly about leadership development in a company. It will help you develop a leadership development program or improve what you have today.

Author – Jess Held www.lessingflynn.com

 

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