Lessing-Flynn Advertising, Marketing & Ad Placement Agency, Des Moines, Iowa

Okay, it's quite a stretch

to call
what we think a "philosophy." In fact, we really don't have any fancy words to describe what we think. But here's what we believe:

We believe in telling stories. We believe a company without a story is a commodity. And, if you're selling a commodity, you can only compete on price.

Stories are told through words, voices and images. They come from your employees. Your customers. The media. And even your competitors. The more believable, different and powerful your story is, the more

people will enlist to help you tell it.

Stories don't sell. They differentiate. People don't come to us to help them sell. They come to us to help them differentiate their product, service, message or idea so that they can convince people that it is worth buying yours (or paying more for yours) over your competitors'.

We believe your story is never finished because once it reaches the end, so do you.

And we believe that if you're still reading, it's likely that you need someone to help you with your story.