3106-10 INGERSOLL AVENUE
DES MOINES, IOWA 50312P: 515-274-9271
WHAT WE BELIEVE
Let's just start by sayingour founder, Paul Lessing, was either a brilliant visionary, or he was a little crazy. He opened the doors to the Lessing Advertising Company in 1907 - before the invention of most media. No radio. No television. Not even offset printing had been invented yet. Des Moines' population was, maybe, 70,000 at the time.Lessing was a storyteller. He understood that all great marketers have a story to tell that goes beyond the product or service they are selling. And, that by telling your story, you give someone one more reason |
to buy your product over a competitors'. Lessing built the company by bootstrapping his way along with a client base that sold everything from egg incubators and tractor-powered washing machines to lightning rods, imported canaries and manure-resistant farm boots. And he helped create the story behind every one of them. To be honest, he was pretty darn good at it. Lessing's hard-working, blue-collar work ethic and his tight-fisted approach to business meant he didn't hire a lot of extra people to handle his workload. |
He met directly with clients. He wrote copy. And he provided creative direction for their
advertising - whether
it was a product catalog, a sales letter or a magazine ad. He described this hands-on approach to
advertising as "copy-contact."Over those early years, Lessing brought in several partners, the last being a short, temperamental man named Roy Flynn. What Flynn lacked in physical stature, he made |
DELIVERING RESULTS SINCE 1907