Lessing-Flynn Advertising, Marketing & Ad Placement Agency, Des Moines, Iowa

Pinstripe suits. Power ties. Golf outings. Most banks have the personality of ... well, a banker. MetaBank hired us to help them establish their new brand and to tout their unique "Life Changes" approach to banking. What happened? Well, let's just say "the Nedster" was one of the stars at the American Bankers Association's annual marketing conference.