The Digital Age — Are you keeping up?
Digital marketing is just a fancy way to say marketing to people whose noses are in their mobile phones, tablets or computers. Basically, that’s everybody! But the best thing about it is that it is highly targetable, highly trackable and highly everything-able. If you’re not doing digital marketing today, you better be a knitting supply store. Else you’re not gonna be around long.
What the heck is an interactive strategy? Well to be honest, it has a lot of different meanings, but it’s really all about identifying digital, user-friendly opportunities for your brand to connect with its consumers. That could mean anything from creating a new app, brainstorming social media campaigns or creating fun ways to educate your audience about your products or services.
Responsive Web Design
Guess what. Half the people visiting your website are visiting using a mobile device. Is your website designed so that half can avoid doing pinch and scroll finger gymnastics? If you answered “no”, not to worry. Our digital team can help by converting your site to what the experts call a “responsive” site. In short, the site design adjusts to the device being used and as a result, your website visitors’ eyes and fingers will thank you.
You want website traffic. You want audience loyalty. You want your customers reading your great content. But the fact is spam filters weed out the junk and people weed out the irrelevant. That means you can’t just click send and think everything’s good. You’ve gotta do it right … and that means everything from getting the right list, developing the right message, using the right tools and measuring it all so you can keep improving.
Search Engine Optimization
Search Engine Optimization (SEO) defined = the process of maximizing the number of visitors to a website by ensuring that the site appears high on the list of search results returned by a search engine. Our definition? We insert ninja-like keywords, phrases, tags into your website and do other clever things to make you pop up on page one when people Google the words that describe your brand.
There is an entire menu of online advertising choices. No really, the scope is huge and there are endless options. From highly-targeted website banner ads to boosted social media posts to Pandora spots and YouTube preroll ads. Even those sneaky ads that follow you around the web for weeks at a time (see online remarketing below). Yup, that was us.
Social Media Management
Facebook. Twitter. Instagram. YouTube. Snapchat. *Deep breath* Likes. Comments. Retweets. Double taps. High fives — wait what? Our bad, we got carried away… but hey so does social media. A successful post or an awful misstep can go viral in an instant! How do you leverage social media as a marketing tool? How do you measure it? Glad you asked.
Online remarketing… behavioral retargeting… behavioral remarketing… or even simply, retargeting (whatever you want to call it) is a form of online targeted advertising by which online ads follow consumers round the web based on previously tracked Internet browsing. Sounds creepy, right? It is! But creepy effective. Find out how your brand and benefit from a smart remarketing campaign!
Customized Campaign Reporting
Do you get excited when you have a lot of “likes” or retweets on your posts? We do too — the Internet is addicting that way. Now take that feeling times a lot for an entire customized report of all your digital analytics! Because all this stuff is measurable. You might as well understand how it’s all working!