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AGCAST: AGRICULTURE OUTLOOK FORECAST FOR MARKETERS

Lessing-Flynn’s AgCast blog series was created by one of our in-house ag experts, content marketing manager Jeff Caldwell. The goal? To keep you informed on the latest innovations, but give you a projection of agriculture outlook and market demands. This series looks at every angle in agriculture. Cutting-edge developments in agronomy, like synthetic biology and crop genetics or marketing and management innovations like cryptocurrencies and how they will change the way farmers do business. Needless to say — it’s a pretty exciting time to be a part of the ag world.

STAY INFORMED ON THE LATEST AG TECH

Every day, companies large and small are developing new ag technology. These innovations can streamline minute tasks on the farming operation and overhaul whole market processes. The agriculture companies that can stay ahead of the rate of change — ready to provide both the right products, value and expertise to their customers — will be the ones who drive the change.

LET AGCAST BE YOUR MARKETING INSPIRATION

In the AgCast series, we also look at all of the latest marketing techniques for current agriculture outlooks. When it comes to marketing to existing and potential new customers, it is important to know how things could impact companies of all sizes. We’ll look at the messaging challenges within agriculture, and then provide insightful methods and ideas to overcome those issues. We’ll offer ideas for navigating the new frontier of agriculture and uncover ways to best evolve and future-proof your business.

INDUSTRY EXPERTS

And lastly, while we have Jeff Caldwell in our corner as an in-house expert for this series, he’s not the only resource used for these carefully curated agriculture outlook topics. We work with a network of industry experts to provide additional insights from those who eat, sleep and breath the specific topic of focus. If you’d like to contribute to an idea or topic, be sure to reach out!

 

Check out the latest AgCast topics below:

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