It’s the app known for sparking a congressional inquiry regarding national security or more importantly for “exposing” Panera Bread’s mac and cheese. As irritating or odd as you may find TikTok, brands should give it a chance. The time is
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When the concept of email newsletters first began, it was a mere vessel to send out humble brags, generic information and boring company updates. If that content strategy sounds like your company’s newsletter: 1) well, this is a tad awkward,
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As the sixth-generation farmer and an advertising professional, you could say I’m a little critical when it comes to the many messages used to target the agriculture community. I’ve seen it all — companies using the wrong crop pictures, ads
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Learn about consumer behavior from a totally real, truly historic conversation between founder Paul Lessing and some esteemed company.
Have you ever heard of the term “agvocate?” Well maybe you haven’t heard that word before, but you probably know an agvocate or maybe you are one! An agvocate is an agriculture advocate — arguably one of the most important roles in agriculture.
Iowa Corn, the state association for our local corn production industry, needed a way to show the benefits of E-15. See how our “super duper” educational awareness campaign creatively exceeded expectations.