An Economist, A Psychologist and an Ad Guy Walk into a Bar…
Learn about consumer behavior from a totally real, truly historic conversation between founder Paul Lessing and some esteemed company.
Invest in Market Research — 4 Simple Tactics to Try Now
When is the last time you invested in market research for your brand? If your answer is never or you can’t remember, we need to talk. While marketing research might have been the bane of your existence back in your
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Get Yo’ Swag On: 2018 Edition
A year ago, I set out to find the hottest trends in promotional items and apparel – or “swag” as we like to call it at Lessing-Flynn — but, trends come and go and cooler, newer items take their place.
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Case Study: Let’s Address the Elephant in the Field
When you skim through agriculture magazines and websites, you’re inundated with imagery of fields, equipment or farmers in their “natural habitat.” For the grower audience consuming this content, these ads can become, to be honest, extremely boring. Lessing-Flynn worked with Apache Sprayers to execute the “Elephant in the Field” campaign ad to stand out — it is visually compelling and confronts the issue of compaction head on.
Millennials in the Business of Farming
Farmers continually focus on creating the resources that society needs every day to function, but what are their priorities as the entrepreneurs of agriculture? Our Millennial Farmer Research shows the up-and-coming generation is viewing their operations as businesses, not just
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Meet Cody & Tyler: The New Generation of American Farmers
The American farmer is aging, but there’s a generation waiting in the wings to take over the operation. This generation of farmers is young, enthusiastic and passionate. And they’re nothing like the older generation. We surveyed these young farmers and
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Out with the Old, in with the Millennials? Research on the Young Farmer
You can barely make it through a day without hearing about how millennials are taking over the workforce. But are they also taking over the farm? We’re not talking about their apartment’s community garden where they grow a few tomatoes.
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