In an age when information spreads in the blink of an eye, it’s important to make the most of all resources available to help your brand become successful, stay successful and keep a competitive edge.
When it’s done well, PR can help generate new business, new clients and help with recruitment of new employees. Not to mention, grow the public awareness of your brand.
Late last fall, our client, the Iowa Association of Electric Cooperatives, came to us with an issue — the lives of their members’ employees were at risk, and they needed help. Utility workers who were working on the side of Iowa’s
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