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Marketing Mythbusters: Native Advertising

The Lessing-Flynn Marketing Mythbusters are a crew of crafty marketers ready to bust a cap on the myths that are mucking up your brand. Today, we’re taking on native advertising. This term is thrown around frequently these days, but do

7 Metrics to Track for a Hashtag Campaign

Likes and followers are easy measurements for assessing your company’s Facebook and Twitter accounts. But how do you measure a bigger campaign where you ask fans to engage? Hashtag campaigns involve posts from fans that use a certain hashtag to