Marketing during a recession: jumpstart your leads in a COVID-19 world
The COVID-19 pandemic may not be over, but things are beginning to phase open once again. It’s likely that generating leads — quickly — will be a big focus to help spur sales.
Do your marketing and sales teams work well together?
What’s the dynamic of marketing and sales at your organization? Is it a team or one versus another? Are they friends or foes? Maybe they are frenemies. We share how to get marketing and sales to align.
These 14 Digital Marketing Trends Will Impact Your Customer Relationships
As the never-ending evolution of tech keeps digital marketers on their toes, fourteen 2020 digital marketing trends are likely to impact every marketing leader’s deliverables this new year.
We’re here to help you understand your newsletter metrics
Well, well, well — look who’s back. Thanks for returning for part 2 of our newsletter blog, you newsletter junkies! Missed part 1? Get caught up. Today, we will be diving into how to continue your work as masterful newsletter
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11 Lessing-Flynn Experts Share Current Marketing Motivations
Marketing trends are always changing — that’s what makes our jobs exciting! We asked a few of our in-house marketing experts what they’re currently excited about, and we got a lot of different answers. QUESTION: WHAT ARE YOU EXCITED
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Write This Down! 6 LF Marketing Experts Share Their Tips
We asked our in-house experts at Lessing-Flynn to part with a few marketing tips — consider it a free (mini) crash course in marketing strategy. You’re welcome. Start with identifying your audience. As much as we want every single person
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TWITTER IS NOT DEAD, YOU’RE JUST DOING IT WRONG
Twitter platform has recently experienced a resurgence in relevancy. Paired with Instagram, it’s where the youths and millennials typically hang out online.
HOW TO MAKE PRINT ADS POWERFUL ON A TIGHT BUDGET
Print media and print ads are not dead. Find out how to make your print ads more powerful on a tight media planning budget.
YOU NEED TO THINK ABOUT KEY MESSAGING — HERE’S WHY
What is key messaging and what is a key messaging document? This is a must-have, quick reference guide to communicating what your brand is all about.
CASE STUDY: APACHE SPRAYERS $5K LOYALTY CAMPAIGN
In spring 2018, Lessing-Flynn (LF) and ET worked to execute a three-month marketing campaign that would reward current Apache Sprayer owners and boost mid-year sales at the same time.