WE HEARD YOU NEEDED MARKETING EXPERTISE

The Lessing-Flynn blog dishes out marketing tips, creative ideas and helpful strategies (sprinkled with the occasional shameless self-promotion), but only enough to get you started. After all, we want you to come work with us! So, enjoy the tease — we’re expecting a call later.

5 Good Copywriting Tips (Plus 1!) Practiced by Connor T. Flynn

5 Good Copywriting Tips (Plus 1!) Practiced by Connor T. Flynn

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Connor T. Flynn – professor emeritus of Lessing-Flynn – has been writing ads for nearly five decades in which time he has learned and (dare I say) mastered a few simple principles that can benefit any and all copywriters.
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What Does Your Environment Say About Your Brand?

What Does Your Environment Say About Your Brand?

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Telling the story of your brand comes in many forms – public relations, media, interactive – but your business environment also tells an important story. Thoughtfully branding your environment is a powerful way to engage employees, visitors and customers
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A Note From Connor Flynn:  1968 – It Seems Like Yesterday

A Note From Connor Flynn: 1968 – It Seems Like Yesterday

It’s amazing how quickly this world evolves. And how scary it can be when we consider our short stay on this planet. (But how exciting it has been when I consider my brief career at Lessing-Flynn … 46 years.)
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Why Color Matters in Logo Design

Why Color Matters in Logo Design

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Color is an immediate way to evoke an emotional response to a brand. As an art director at Lessing-Flynn, it’s my job to gauge that potential response through design, but there’s more too it than you might think. A
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When Did Stealing Creative Become A Good Business Practice?

When Did Stealing Creative Become A Good Business Practice?

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Over the past 6 months, we’ve received requests for proposals from several different companies. Some were big, potentially multi-million dollar contracts. Others were smaller, project-based opportunities. In many cases, the marketer opened the flood gates and invited dozens of
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