Pre-election precautions on social media, Google updates, and more

Lessing-Flynn is here to keep you up to date on the always-changing digital world. Check out what you might have missed in the last month that may impact your business.

Social media platforms batten down the hatches for Election Day

In the run-up to the election, Facebook confirmed it suspended its group recommendation algorithm for political groups and organizations. Meanwhile, Instagram announced it would temporarily stop showing the ‘recents’ tab on hashtag searches.

Critics are asking that if these features cause polarization and radicalization online, why just pause them during the few days leading up to an election, but why not just get rid of them altogether? These changes are less significant in their actual impact, but are huge in terms of Facebook’s acknowledgment that there’s a problem.

Twitter, the smallest but perhaps the loudest social platform in terms of presidential politics, is also working on preventing the spread of misinformation and premature declarations of victory. A “pre-bunk,” placed at the top of users’ feeds, was aimed at debunking inaccurate information about how and when final vote tallies are announced.

#Election2020 is unlike any other in US history. With so many more people voting by mail and potentially delayed results, starting today, we’ll show you prompts in your Home timeline and Search to help you stay informed on these critical topics. pic.twitter.com/OAtbnoa70W

— Twitter Support (@TwitterSupport) October 26, 2020

 

Google gives the heads-up on ranking changes

Another major new Google algorithm update is being rolled out, but marketers are getting a heads-up this time around. Beginning in 2021, your website rankings could be impacted by how usable Google deems your site.

User-friendly sites may begin to rank higher than those that are more difficult to navigate. Other SEO factors remain: make sure your site loads quickly, has good keywords and implement a few backlinks to stay at the top of the rankings.

Not sure what we’re talking about? We can help.

Have a story? LinkedIn would like you to post it.

Somebody has to say it. There are too many Stories.

Between Snapchat, Instagram and Facebook…there are quite a few options when it comes to sharing sequential vertical photos & videos.

So pardon our skepticism for yet another platform for stories, but LinkedIn is aiming to be the place to post your more professional updates and to start a conversation (that might just help you land that dream job!).

Each story can be up to 20 seconds long, and each will last 24 hours. Have you given it a try yet?

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