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2018 MARKETING STUNTS THAT ACTUALLY WORKED

Creating “buzz” with a marketing stunt is a tale as old as time. During 2018 there have been many marketing stunts, but only a few worth remembering. Let’s take a look at some of the most successful ones that have occurred this year.

DOWN THE RABBIT HOLE — THE JOURNEY TO CREATIVITY

I’m a firm believer in taking the time to research a topic — any topic — that interests me. In detail. Right then and there. (Client deadlines notwithstanding, of course.) Yessir, chasing that odd rabbit down the old rabbit hole makes me a more learned, inspired, well-rounded person and writer.

SCIENCE AND STORYTELLING: START WITH A STORY

Have a complex idea to communicate? Start with a story. When communication is overly complex or scientific in nature, it can be difficult to convey complete messaging without losing the audience.

Case Study: Ag Leader Insights Magazine

Ag Leader Technology has been a pioneer in the precision farming industry, but they’ve continually found it difficult to communicate with early adopters the benefits of precision tech and announce new products to consumers. Check out our solution.

Case Study: Apache Applying Trends E-newsletter

As a part of our content strategy for Apache Sprayers we worked to create the “Applying Trends” email newsletter to help amplify the brand’s cornerstone content and grow a list of potential new customers.

Make Way for Change: Facebook Updates its Algorithm

Over the past few years, Facebook has become a key component of many businesses’ marketing strategy. With over 2 billion users, Facebook makes it easy to reach key audiences at a low cost, but it’s about to become much more difficult.