BEST CURLY FRIES? MORE LIKE TWISTED LIES… AND OTHER ETHICAL ADVERTISING RANTS
I will never eat at Hardee’s. I KNOW they have the best curly fries, okay? But I’d rather go hungry than give Hardee’s my money, because they let me down.
2018 MARKETING STUNTS THAT ACTUALLY WORKED
Creating “buzz” with a marketing stunt is a tale as old as time. During 2018 there have been many marketing stunts, but only a few worth remembering. Let’s take a look at some of the most successful ones that have occurred this year.
TRADE SHOWS: MORE THAN JUST GIVEAWAYS
Most companies spend the bulk of their budget on travel expenses and display items. But, there are so many new cost-efficient tactics that can be employed to optimize your brand’s presence!
Case Study: Biofuels Mobile Education Trailer
Find out how Lessing-Flynn worked as a strategic partner with Golden Grain Energy and several other sponsors to create a Biofuels Mobile Education Trailer which now travels the state of Iowa educating the public about ethanol production.
Case Study: National Pork Board’s #RealPigFarming Campaign
In the last decade, food production has come under attack from groups opposing animal agriculture. Recognizing this potentially volatile situation, the National Pork Board sought a way to educate consumers and dispel myths. See our solution.
Case Study: E-15 is So “Super Duper”
Iowa Corn, the state association for our local corn production industry, needed a way to show the benefits of E-15. See how our “super duper” educational awareness campaign creatively exceeded expectations.
Invest in Market Research — 4 Simple Tactics to Try Now
When is the last time you invested in market research for your brand? If your answer is never or you can’t remember, we need to talk. While marketing research might have been the bane of your existence back in your
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Case Study: America Goes Ham
What if food could make the world a better place? It can. And the food to do it is ham. Lessing-Flynn partnered with the National Pork Board to launch Hams Across America, a charitable campaign that has Americans giving and
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Make Way for Change: Facebook Updates its Algorithm
Over the past few years, Facebook has become a key component of many businesses’ marketing strategy. With over 2 billion users, Facebook makes it easy to reach key audiences at a low cost, but it’s about to become much more difficult.
Are You Building Nimbleness into Your Marketing Plan?
In 2013, when the lights went out on the Super Bowl, advertising’s biggest stage was upstaged by a single tweet from Oreo. Imagine the shock from the huge brands who had spent millions of dollars for 30 seconds of fame
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