In the last decade, food production has come under attack from groups opposing animal agriculture. Recognizing this potentially volatile situation, the National Pork Board sought a way to educate consumers and dispel myths. See our solution.
Iowa Corn, the state association for our local corn production industry, needed a way to show the benefits of E-15. See how our “super duper” educational awareness campaign creatively exceeded expectations.
When is the last time you invested in market research for your brand? If your answer is never or you can’t remember, we need to talk. While marketing research might have been the bane of your existence back in your
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What if food could make the world a better place? It can. And the food to do it is ham. Lessing-Flynn partnered with the National Pork Board to launch Hams Across America, a charitable campaign that has Americans giving and
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Over the past few years, Facebook has become a key component of many businesses’ marketing strategy. With over 2 billion users, Facebook makes it easy to reach key audiences at a low cost, but it’s about to become much more difficult.
In 2013, when the lights went out on the Super Bowl, advertising’s biggest stage was upstaged by a single tweet from Oreo. Imagine the shock from the huge brands who had spent millions of dollars for 30 seconds of fame
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In 1993, Gary Sage set out to create a system for a better oil change. His idea was simple: create a machine that would eliminate oil spills on the ground or on himself. After some initial trial and error, the
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When you skim through agriculture magazines and websites, you’re inundated with imagery of fields, equipment or farmers in their “natural habitat.” For the grower audience consuming this content, these ads can become, to be honest, extremely boring. Lessing-Flynn worked with Apache Sprayers to execute the “Elephant in the Field” campaign ad to stand out — it is visually compelling and confronts the issue of compaction head on.
Pig farmers are up to so much more than just makin’ bacon, but sometimes it’s hard to get them to brag about their unique talents and hobbies. While there is certainly no crime in being humble, LF and National Pork Board got together and decided enough was enough!
Late last fall, our client, the Iowa Association of Electric Cooperatives, came to us with an issue — the lives of their members’ employees were at risk, and they needed help. Utility workers who were working on the side of Iowa’s
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