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Case Study: Secret Lives of Pig Farmers

Pig farmers are up to so much more than just makin’ bacon, but sometimes it’s hard to get them to brag about their unique talents and hobbies. While there is certainly no crime in being humble, LF and National Pork Board got together and decided enough was enough!

Move Over or Slow Down — A Life-Saving Campaign

Late last fall, our client, the Iowa Association of Electric Cooperatives, came to us with an issue — the lives of their members’ employees were at risk, and they needed help. Utility workers who were working on the side of Iowa’s

What I Learned About PR From Planning A Conference

After a year of late nights and dreaming big, Drake University’s PRSSA Chapter hosted a Regional Conference in Des Moines a few weeks ago. This experience resulted in a few unexpected lessons learned that are relevant across the public relations

PR Principles To Keep In Mind

Veronis Suhler, a private equity firm that invests in buyout and structured capital funds in North American media & communications, recently reported that U.S. spending on PR rose 7.1% in 2008. The WPP Group which consists of world class companies