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Case Study: National Pork Board’s #RealPigFarming Campaign

In the last decade, food production has come under attack from groups opposing animal agriculture. Recognizing this potentially volatile situation, the National Pork Board sought a way to educate consumers and dispel myths. See our solution.

Case Study: America Goes Hams

What if food could make the world a better place? It can. And the food to do it is ham. Lessing-Flynn partnered with the National Pork Board to launch Hams Across America, a charitable campaign that has Americans giving and
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Make Way for Change: Facebook Updates its Algorithm

Over the past few years, Facebook has become a key component of many businesses’ marketing strategy. With over 2 billion users, Facebook makes it easy to reach key audiences at a low cost, but it’s about to become much more difficult.

What to Do When Your Fans Stop Listening

Silent film star Charlie Chaplin would have totally loved the Facebook video era — nearly 85 percent of all videos on social media are viewed without sound

12 Ways To Beef Up Your LinkedIn Profile

Recently, a client asked me to give a presentation on LinkedIn and why it’s useful for their employees. Here’s the abridged version of the presentation for your reading pleasure: Why should I use LinkedIn? Simply put, LinkedIn is the world’s
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