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TRADE SHOWS: MORE THAN JUST GIVEAWAYS

Most companies spend the bulk of their budget on travel expenses and display items. But, there are so many new cost-efficient tactics that can be employed to optimize your brand’s presence!

Get Yo’ Swag On: 2018 Edition

A year ago, I set out to find the hottest trends in promotional items and apparel – or “swag” as we like to call it at Lessing-Flynn — but, trends come and go and cooler, newer items take their place.
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Case Study: The Cleanest Man on the Jobsite

In 1993, Gary Sage set out to create a system for a better oil change. His idea was simple: create a machine that would eliminate oil spills on the ground or on himself. After some initial trial and error, the
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How the Apple iPad can Transform Your Tradeshow

While the average tradeshow attendee may not be walking into your booth armed with an iPad (yet), this tool can offer many benefits for exhibitors. They are relatively cheap for most trade show budgets considering all the ways this little
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Online Tools For Your Event Planning

Event marketing continues to be a key focus for Lessing-Flynn as many of our clients are engaged in tradeshow strategy, customer, media and open house events.  There are many free tools available that make event planning easier, from planning through
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Tradeshow Marketing 101

I recently had the pleasure of attending the Farm Progress show in Decatur, Illinois. This is the largest outdoor farm show in the US and 2009 marked the 56th year of the show.