Digital Download: Search Bias, Cookie Ads and Pizza PR

From a national debate over whether Google is biased in what it shows, to new ways of advertising by targeting your takeout habits, it’s been another wild week in digital advertising news. We break it all down for you in this installment of Digital Download.

Trump Goes After Google

President Donald Trump took to Twitter Tuesday to complain that Google search is biased against him and other conservatives.

Google search results for “Trump News” shows only the viewing/reporting of Fake News Media. In other words, they have it RIGGED, for me & others, so that almost all stories & news is BAD. Fake CNN is prominent. Republican/Conservative & Fair Media is shut out. Illegal? 96% of….
— Donald J. Trump (@realDonaldTrump) August 28, 2018


Politics aside, is there any truth to this? Short answer, no, not really. The best analogy we’ve seen come out of the coverage is Google’s algorithm is a mirror reflecting the broader scope of content online; what that content is, is out of Google’s control.

Search Engine Journal does a great job of laying out the debate and linking to more reading here. And for more SEO mythbusting, check out this Marketing Mythbusters video from our LF experts.

Sesame Chicken with a Side of Ads

Next time you order Chinese takeout and crack open that fortune cookie, you might get more than expected. Capital One’s newest ad campaign is printing ads on fortune cookie fortunes. Over the next few weeks, about 10 million cookies with ads will go out to 5,000 Chinese restaurants. So now, not even your nuggets of wisdom are safe from advertisements.

Check out how the campaign will work and who is pulling it off over at Entrepreneur.

Pizzas, Potholes and PR

Domino’s Pizza is expanding it’s clever PR stunt – in which they ensure pizzas get home safely by fixing city potholes – is expanding nationwide. Tested in select cities around the U.S., pizza-lovers can now go to the Paving for Pizza website to nominate their city to be next on the fix-it list. What do you think? Effective advertising or just a bunch of bologna…or pepperoni?

Cision’s PR Newswire has a look at the move by Domino’s over in their news section.

YouTube Viewing Habits

YouTube is making it easier to figure out how long you spent in that viral video hole (or in the case of some of us at LF, how many hours of old Vines we’ve consumed). The video giant will rolling out a tool allowing users to check how long they’ve watched video over a day or even week. So next time you’re wondering where all the hours in the day went, maybe click over to YouTube first.

The Verge has more information on the rollout and how you can check your minutes (or hours) in their article.

BuzzFeed Expands Into Reviews

The ever-expanding BuzzFeed empire is pushing into new territory by launching a new BuzzFeed Reviews section. The website is already famous for its gift guide lists, so the move only seems natural — especially considering the goal is to monetize the reviews through avenues like branded content and programmatic advertising.

For more, Digiday breaks down the creation of the new arm of BuzzFeed.

 

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