The Emma app is your new British bestie + more digital trends

Summer is in full swing and there’s no shortage of new digital marketing intel, let’s get right into it with our latest installment of Digital Download.

 

Emma app officially launches in the U.S.

Emma, the U.K. money management app has officially launched in the U.S. and Canada. The launch follows Emma’s partnering with Plaid, U.S. fintech that specializes in bank account aggregation. The Emma app connects to your bank accounts in order to help you budget, track spending and save money.

As your “best financial friend,” it is said to help you to understand how much money you have left to spend until your next payday, how much you are paying for subscriptions, and how to avoid overdrafting. After Emma’s U.K. launch in 2018, there were over 100,000 downloads in the first year without any marketing budget — impressive!

 

Read more on this new money management app.

 

2019 trends from the eyes of Mary Meeker

Did you know for the first time, more than half of the world’s population is online? That equals 3.8 billion internet users across the globe. Former Wall Street securities analyst and current Bond Capital general partner Mary Meeker, recently shared the latest internet trends report at Recode’s Code Conference. Meeker presented a 333-slide presentation that covered tectonic shifts impacting the digital advertising world like using artificial intelligence to leverage better user experiences and YouTube’s machine learning-powered editing software. Meeker also highlighted new trends in video games such as Fortnight.

 

Check out more observations from Mary Meeker’s report.

 

World’s no. 1 CRM platform purchases the no. 1 analytics platform

The deal is done. Salesforce, the world’s no. 1 customer relationship management (CRM) platform, is buying Tableau, a data visualization company, in an all-stock deal. Salesforce lost out on the opportunity to purchase LinkedIn in 2016 to Microsoft, but the purchase of Tableau may now help them bulk up against the internet giant. Marc Benioff, chairman and co-CEO of Salesforce stated: “Tableau helps people see and understand data, and Salesforce helps people engage and understand customers. It’s truly the best of both worlds for our customers — bringing together two critical platforms that every customer needs to understand their world.”

Tableau’s customer base includes a slew of large company names such as Verizon, Netflix and Charles Schwab, just to name a few.

 

Dive deeper into this $15.7 billion deal.

 

Amazon says goodbye to their restaurant delivery service

Amazon has announced its decision to shut down its Amazon Restaurant service. You may be thinking, “Amazon had a food delivery service?” Yes, and that widespread lack of awareness seems to be a reason it didn’t last long. The service launched in Seattle in 2015 and expanded across more than 20 U.S. cities and London. It allowed Prime members to have meals delivered to their door by using the Amazon Restaurants website or the Prime Now shopping app.

Although Amazon Restaurants invested serious time and money in the service, competition was just too fierce in the food delivery market. Companies such as Uber, GrubHub and DoorDash have experienced huge growth in users in recent years, and when combined, hold more than 75% of the market share. Whether or not Amazon plans to regroup and try again in the future remains a mystery.

 

Read more about Amazon’s plans.

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