So you need PR — Now what?

To many business owners, large and small, the task of implementing a marketing strategy and the endless ideas and tactics that go along with it can be daunting. But what many don’t consider, is that there are smaller PR strategies that can be just as powerful as a massive marketing plan. When done well, PR can help generate new business, new clients and help with recruitment of new employees. Not to mention, grow public awareness of your brand.

 

You might be thinking, “I do marketing, why do I need to do PR? What’s the difference?” From the outside, they might look the same, and they are frequently used interchangeably, but both efforts are very different. Public relations tactics aim to evaluate and grow the attitudes toward your brand with both your target audience and the public at large. PR tactics are also usually something you don’t “pay” for, such as a blog post or working with a reporter to get a story about your company in a publication, like a trade magazine or the local newspaper.

 

Here are three manageable ways to start using PR for your business, no matter the size or budget.

 

  • Be present on social media – These days, most brands don’t have the option to choose if they want to be present on social media, but they can decide how present they want to be. Being active on social media is a great way to engage with your target audience and listen to what they’re saying about you through their comments, likes and shares. It’s a great direct line of communication with your target audience, outside of actually talking to them in person. Here are some great tips to help you get started.
  • Become a content machine – One of the most effective ways to get your company out there is to create your own content through a blog or vlog (video blog) if you feel comfortable in front of the camera. These content pieces allow you to position yourself as the expert in your field by sharing tips and insights, commenting on industry trends and providing advice to potential customers or clients on what you might do in a similar situation. Kinda like this blog post, amiright?!
  • Get involved in the community – An often overlooked and undervalued tactic to get people talking about your company is to get involved in the community. This could mean volunteering your time with a nonprofit to provide them with a service you offer, such as marketing or accounting for example, or sponsoring a local event in the community. This is referred to as corporate social responsibility (CSR). People notice when brands and companies are intentional about getting involved with the communities they serve.

 

Leveraging PR for your business doesn’t have to be a huge undertaking to be successful, and there are many options depending on the marketing and business goals you are working to achieve. But the great thing about PR is that it is very scalable. There are tactics and strategies to fit any schedule and budget.

 

But if I had to recommend implementing just one of these tactics — it would be to increase your brand’s social media presence. If you only have the time to monitor one channel, Facebook is one of the most user-friendly social platforms available. With over one billion active users on Facebook, there is a huge opportunity to put your message out there to be noticed by your target audience.

 

We want to hear from you — what PR tactics have you used for your brand? Let us know what you’ve seen success with!

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