Risky Business: A Tale of Mountains and Marketing

The moment I faced my fear of downhill skiing is one I will never forget.

My heart raced as I stood at the top of Keystone Mountain. If nothing else, my efforts that day were worth the view — a sunny blue sky, ice crystals floating in the air and snowy peaks as far as I could see. Being a woman who grew up in the plains of the Midwest, I was awestruck.

In front of me, I faced a three-mile downhill mountain trail, and I was nervous but as prepared as I would ever be. I had completed two ski classes, I had all the right protective gear and I had just warmed up with a few practice runs on the bunny hills. I inched to the beginning of the slope and grinned as a group of young children raced past me — downhill skiing was so natural and easy for them. I gathered my wits, pulled my goggles down over my eyes and let go.

A great man once said, “I don’t enjoy fear, but I like what it does for me.

In life and in business, I have learned to celebrate curiosity and embrace reasonable risk while building on what has proven to work well. There are always new trends coming around the corner, but how do you know what’s good for business? At some point, you have to recognize the opportunity before you and take the plunge.

With experience in digital and social media management ranging from a global corporation to small start-ups, I’ve found great reward in results-driven, goal-oriented risk taking while keeping return on investment as my top priority. As Lessing-Flynn’s newest Account Manager, clients can count on me to thoughtfully (and carefully) strive for more.

I made it down the mountain that winter day, though admittedly not as gracefully as I had hoped. At one point, I stubbornly took off my skis and resolved to walk the rest of the way. (I quickly put them back on when I saw warning signs of wandering moose.) I learned many lessons by the end of the trail, and I know what I need to do to ski better next time.

I found courage and overcame fear in Keystone. And at the end of the day, I gave a congratulatory thumbs-up to those kiddos at the bottom of the mountain.