How an ag finance company gained brand awareness and 1.6K+ clicks

Conterra Ag Capital is a relatively unknown ag lending company that works to meet the financial needs of producers all along the risk curve. Being newer to the marketplace, Conterra Ag wanted to raise brand awareness by sharing what they do and establishing their company as a thought leader. Lessing-Flynn helped establish brand messaging and positioning — complete with core values, value drivers and brand personality. We also established brand standards with a fresh secondary color palette, new fonts and guidelines for dynamic imagery. The next step was to bring key messaging to life through a series of brand-building ads. These ads were created simply to familiarize producers with Conterra Ag and invite them to contact the company to learn more. Generating interest was the ultimate goal — a goal we achieved through interesting creative!

Services

  • Key messaging development
  • Creative design
  • Online advertising
  • Video
  • Copywriting and editing

Awards

  • NAMA Award – Brand Ad Series – First Place

 

 

How an ag finance company gained brand awareness and 1.6K+ clicks1

 

How an ag finance company gained brand awareness and 1.6K+ clicks2

 

How an ag finance company gained brand awareness and 1.6K+ clicks3

 

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