How to make a statement with a welcome packet

Attracting and retaining paid memberships within an organization can be tough! But for the Iowa Corn Growers Association (ICGA), the efforts are worth it — memberships bring in funds to support for their continuous fight to sustain lifelong profitability for Iowa corn farmers. To help them engage new members, Lessing-Flynn created a welcome packet using eye-catching and easily understood creative that would appeal to audience emotions about the importance of the organization. The ’Stand with Us’ welcome packet included: ICGA benefits, policy priorities, events by district and a welcome letter on how to grow membership and ways to get involved in your local district.

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  • Strategic planning
  • Content marketing
  • Creative design
  • Copywriting and editing

 

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