Attracting and retaining paid memberships within an organization can be tough! But for the Iowa Corn Growers Association (ICGA), the efforts are worth it — memberships bring in funds to support for their continuous fight to sustain lifelong profitability for Iowa corn farmers. To help them engage new members, Lessing-Flynn created a welcome packet using eye-catching and easily understood creative that would appeal to audience emotions about the importance of the organization. The ’Stand with Us’ welcome packet included: ICGA benefits, policy priorities, events by district and a welcome letter on how to grow membership and ways to get involved in your local district.

Services

• Strategic planning
• Content marketing
• Creative design
• Copywriting and editing