HOW MERCY COLLEGE USED SMART PR TO PROMOTE ONLINE LEARNING

There are online colleges and universities aplenty: University of Phoenix, Capella University, Western Governors University, etc. The problem? They’re not experts in healthcare. Students graduating from these institutions simply aren’t prepared for the challenges facing them once they enter the workforce — a major issue for many hospitals. Mercy College of Health Sciences recognized this problem and launched Mercy College PLUS‚ an online college focused on healthcare and healthcare only.

 

This exciting program expansion required an impactful public relations launch. Mercy College wanted to connect with other higher education leaders to increase industry awareness of its online extension of degree offerings — and to position quality online learning as a credible source for healthcare expertise. The Lessing-Flynn team went to work and vetted several publications, ultimately choosing The Chronicle of Higher Education to partner with for a Smart PR article on the unique MercyPLUS virtual learning offerings. Our team interviewed the college president, Douglas J. Fiore, PhD, and developed a piece to place Mercy College at the forefront of quality online healthcare education.­­

 

SERVICES

  • Key messaging development
  • Strategic planning
  • Content marketing
  • Media relations
  • Copywriting and editing
  • Online advertising
  • Media research, planning and buying
  • Social media advertising

 

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