MetaBank works everyday to provide local business, agriculture, mortgage and personal financial products to consumers in the Midwest.


Our Role

Lessing-Flynn works with MetaBank to create financial-related monthly or bi-monthly content pieces to a select group of consumers. These editorial pieces are written to keep consumers engaged with MetaBank as a trusted source for financial information and products, without overtly advertising sales and promotions. MetaBank also hired Lessing-Flynn to help launch a new brand initiative via an integrated marketing strategy that included tv, radio, print and direct mail.




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