MZB

MZB is an agricultural technology company that has created a field zone-based strategy to make it easier to maximize yield potential by managing seed population and fertility inputs. The zone-based MZB system is used by leading coops, crop consultants and ag service providers to support a grower base that encompasses nearly 3 million acres and is growing at a pace of almost 100,000 acres per year. To be sure, more than half of the new acres added to the MZB program each year are additional acres from existing customers who have seen the benefits on their own land. And you probably never thought farming was so high-tech.

 

Our Role

Starting from a blank slate we worked with MZB to develop a series of marketing tools, including literature, print ads, website, trade show display and animated videos to help MZB educate and sell.  How has it worked? Well, let’s just say this small startup is now talking with the folks in agriculture’s big leagues.

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