National Pork Board

The National Pork Board (NPB) is at work for America’s pork producers, providing resources and support to help them run modern pig farms in a safe, responsible manner. Ultimately, the work of the National Pork Board communicates the work of pork producers and elevates pork as the protein of choice for consumers.

 

Our Role

When we got the chance to work with the National Pork Board, our first thought was, “Mmmm, bacon!” After satisfying our bacon craving, we got to work developing a strategic social media campaign to showcase #RealPigFarming that surpassed original goals by 440 percent. Now LF provides advertising, marketing, creative and digital support to help the National Pork Board tell the real stories of real pig farmers (and really good bacon).

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