How video storytelling demonstrated community strength after destruction

What comes after a devastating hurricane? Hard work, determination and self-sacrifice. Lessing-Flynn worked to showcase all that and more with a dynamic and informative video for Vermeer, leaders in the recycling and forestry industry. And because in trying times like these it’s about the amount of good that can be done with a machine, we focused on the people, the message and the process with captivating storytelling. The strategy used for this video was to capture the audience’s attention using a compelling introduction that focuses on the hurricane damage and aftermath, then slowly reveal details about what happens behind the scenes to help a community recover.


  • Video


  • Best of NAMA Region III – Best of Show – Specialty audiences
  • Best of NAMA Region III – First Place – Specialty campaign elements

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