How we revamped a 130-year-old insurance brand

After 50+ years, Lessing-Flynn helped IMT introduce a new brand identity to its employees, agents and the public in October 2018. The change brought together a variety of IMT brands – including IMT Insurance, IMT Group and Wadena Insurance. The goal? To simplify and modernize the IMT brand, energize employees and agents and help the company continue to grow its customer base. In tandem with the brand launch, Lessing-Flynn and IMT Insurance established brand launch advertising that could be used in both corporate marketing and by independent agents through an advertising co-op program. The messaging needed to be succinct, snappy and relevant to the business, home and automobile business units.

Services

  • Brand development
  • Online advertising
  • Creative design
  • Video/2D animation
  • Key messaging
  • Copywriting and editing

Awards

  • 2019 Telly Award – Bronze – REBRAND/Branded Content Craft-Motion Graphics/Design

 

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