Salford is an industry leader in tillage, seeding and fertilizer equipment. After founder Jake Rozendaal emigrated from Holland, he began manufacturing cultivators for his neighbors. Today, Salford equipment is improving soil productivity for farmers around the globe.


Our Role

In the world of agriculture, the Salford name is synonymous with durable, innovative tillage equipment. Salford came to Lessing-Flynn with several goals in mind (i.e. campaign development, media management, literature, etc.), but new dealer recruitment was one of their more important initiatives. Together we created a dealer tool kit box to highlight the essential values and support tools found within the Salford company. The resulting well-designed kit will attract new team members for years to come. LF also helped elevate the Salford brand even higher with fresh ad creative, marketing collateral and tradeshow displays.




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